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Difference Between SEO and SEM? Why Both are Important
As marketing evolves, so does the language marketers use. While many small to medium business owners are often confused about the various jargons and acronyms being used online, marketers can often be confused about the meaning of these terms too. A good example of...
Tips to Improve Your Website User Experience
In today's fast-growing digital economy, your website may be the most powerful tool your business has. Now, more than ever it is the key source to elevate your visibility, generate more business, acquire new customers, expand your digital footprint, tap into new,...
Marketing for Engagement to Increase Sales
Companies are often dumbfounded when their hard sell marketing tactics come up short on results. While the old-fashioned "hard sell" techniques can be effective marketing outlets for certain endeavors, they will not garner the best results alone. In fact, the modern...
Creating an Effective About Us Page
It can be difficult to figure out exactly how to go about creating an effective About Us page, and there are few clear-cut requirements. Obviously, information about where the business is located and how people can contact you is necessary, but not enough. Some...
Tips on Starting an Advertising Campaign
You're ready to move forward with advertising your business. How do you decide what media source to use? What digital platform works best? How much should you appropriate in your budget? You want to be sure that your campaign is successful. Here are three...
What the Heck is Content Marketing?
With the ever-increasing use of the internet, companies are constantly trying to stay informed of up-to-date practices while simultaneously reaching out to new customers and pleasing existing customers. Article after article on the internet refers to content...
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