Today there is a website for pretty much anything you can think of. One of the most popular sites today is actually called “Esther the Wonder Pig”, and yes, it’s a fan page for a pig! But still, for some reason or another, even though websites have been around for over 25 years many small to medium businesses (SMBs) have been slow to get online. They still don’t understand why their business need a website.

Fortunately, with help of website development companies in NJ, the number of New Jersey small businesses with professional websites has increased steadily. From a little more than a handful ten years ago to about two-thirds today, business owners are recognizing the importance of having a website. Still, thousands of SMBs are behind the times. Have you been wondering why your business needs a website?

The Biggest Reason Businesses Don’t Have Websites

While many business owners claim in surveys that they just don’t possess the time, skills or money to build a website, a shocking number say they don’t see the need to or believe being active on social media is just as useful. Sadly, they are wrong. According to the website design experts at Evans Alliance, the following are the top reasons your small business should have its own website.

Why Does My Business Need a Website?

Most consumers research companies online before making contact. Even local companies are vetted before customers consider making a purchase or using their service. Your customers expect to be able to find information about your business through simple online searches. Without a website, you are sending a subtle message that you don’t care about their patronage or aren’t looking for new customers. Your webpage doesn’t need to be complicated with a lot of bells and whistles – just provide a few pages detailing what you do and why they need it. Make sure it is up to date, too.

A Website Lets You Control Your Business Brand

It’s not a good idea to allow reviews or comments on social media to dictate your branding. You should be in control of how your company is presented to your audience. With a business website not only can you send the message you want, but you can also reinforce this message through smart usage of logos, slogans, fonts, and colors.

A Business Website is Cheaper Than Other Forms of Advertising

Don’t rely on Yellow Page listings or traditional advertisements to get your name and message out there. Running a website is more affordable, and the costs of website development in New Jersey are getting lower every year. Creating a website is a smarter use of your funds.

You Can Communicate With Existing Customers and Connect With Potential Customers

Anyone who lands on your website not only can see information about you and your brand but can interact with you as well. Website with good user experience, like, contact forms, email, chat apps, and guest books allow you to communicate with anyone around the world who has an interest in or questions about your products or services.

Do you have questions about how building a website for your business is a smart marketing strategy? Want to find out how easy it is to get your brand out there on your own site? Contact us or give us a call today!