Search Engine Marketing (SEM)
Google Ads ~ Adwords, Pay Per Click
Professional Google Ads Management
Google Ads (formerly Google AdWords) gives your business the opportunity to target individuals who are searching for the products or services that your business offers. Right now, people are searching online. Nearly 90% of them will use Google to find what they are looking for..
Right now, people are searching online. Over 90% of them are using Google
Appear on page one of targeted search results today!
Google Ads is the largest and most widely used advertising platform on the internet today. …and over 90% of internet searches begin with Google and their subsidiary companies. Online advertising with Google Ads is one the most direct and cost-effective ways to reach individuals who are searching for information about the products or services your company offers. Our SEM marketing strategies include in-depth research, competive analysis and focus on buying Adwords that resonate with the searcher’s intent. Our proven methods and disciplines will absolutely increase your website traffic and visibility online almost immediately.
Google Ads – Search and Google Ads Display
We can use the Google Ads advertising platform across two main networks; Google Ads Search and Google Ads Display. The search network refers to pay-per-click advertising. This program will feature your text ad on page one of the search engine results pages or SERPs, when an individual searches using keywords that are directly relevant to your business offering. You will only pay for these ads when someone clicks on the ad and is directed to your website.
Display Banner Ads
The Google Display Network reaches 90% of internet users and gives us the opportunity to place your ad on the best websites to promote your brand. In this way, your display ad and branded message will appear in front of qualified prospects as they are browsing the web, watching a video, shopping online or reading online. With our managed placement system, together we can designate which websites, videos, or applications will host your
ad an place your message in a prominent location.
Remarketing for Maximum ROI
Have you ever visited a website and after you leave the site you continue to see banner or text ads from that company? This is possible with a technology called “remarketing”. Only 2% of web traffic is likely to take action on their first visit. So, from day one, we can build remarketing lists of all the online visitors that come to your website and continue to reach them after their first visit. This technique keeps keep your brand in front of individuals we know have already expressed interest in your products or services.
Retargeting can Work in Different Ways
Search Retargeting – Serve ads to anyone who has been searching online using relevant keywords.
Website Retargeting – Remarket by delivering your branded message on other websites they visit.
Contextual Retargeting – Deliver your branded message to anyone who visits a competitor’s website.
The Search is On
Evans Alliance Search Marketing Plans
Evans Alliance will work with your leadership team to forge an innovative and cost-effective strategy as we put together a PPC and Display ad plan to include: keyword research, keyword and ad campaign analysis and optimization, competitive analysis and competitor reverse engineering.
We will invest the time and research to build highly targeted campaigns with strategic focus on keywords, phrase matches and exact matches. We’ll review each website landing page and make recommendations for ad and site content improvement and more. Your customized search engine marketing plan will include a comprehensive approach to the discipline, with full consideration of best practices, your business objectives and the most efficient method of reaching your ideal target audience.
Our Top 10 Action Items to Ensure The Success of Your Customized Search Engine Marketing Plan:
1. Establish Account Purpose & Goals –
We will work with your to define exactly what we want to achieve using the power of search engine marketing
2. Determine Audience –
Developing personas and profiles is essential. During this process we will establish, what your deal are searching for, when, where and why.
3. Conduct Keyword Research –
By bidding on the correct keywords that are most relevant to your business, we can place ads on page 1 of the search results pages.
4. Set Budget & Bids –
Once we have determined which keywords to bid on, we can establish a recommended weekly or monthly dollar amount to spend.
5. Structure Campaigns –
We will build campaigns, each with distinct goals. ….lightly knit ad groups, each with distinct objectives, keywords and relevant terms.
6. Create Compelling Ads –
We are experts in maximizing click-through rates by creating compelling ads, extensions,
smart headlines and calls to action that evoke response.
We will analyze your existing website and make recommendations to improve your search marketing quality scores and conversions.
We place the requisite code on your website or landing pages and use AdWords and Google Analytics to create conversion goals.
9. Remarketing –
Only 2% of web traffic is will take action on their first visit. From day one, we will build remarketing lists so we can continue to reach interested individuals.
10. Routine Optimization –
We test… and re-test everything …from A/B test ad copy to landing pages and adjusting bids based on performance.