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Turning More Interest into More Business By Christian Evans, Founder & President, Evans Alliance You know your business delivers good work. You have satisfied customers, experience, and something people need. Yet the calls, appointments, or sales are not where you...

Before choosing the marketing tactics, define the business outcomes they are meant to produce. By Christian Evans, Founder & President, Evans Alliance In last month’s Insight, we explored one of the most common mistakes business owners make when approaching...

It's Starting with the Wrong Question. Walk into almost any marketing meeting and before long someone will ask a familiar question. "Should we invest more in SEO?" "Do we need a new website?" "Should we be running Google Ads?" "Can artificial intelligence help us...

One of the biggest misconceptions in digital marketing is the belief that all content serves the same purpose. It doesn’t. Some content is designed to attract search visibility.Some content is designed to build authority.Some content is designed to convert interest...

For many business owners, Google Ads feels deceptively simple. You choose a few keywords, write an ad, set a budget, and wait for leads to arrive. When results disappoint, the assumption is often that Google Ads “doesn’t work” for the business or industry. In reality,...

Many businesses approach digital marketing the same way they approach a toolbox: one tactic at a time. They hire an SEO vendor to improve rankings.They run Google Ads to generate leads.They redesign their website when it starts to look outdated. Each effort may have...