The “About Us” page is often the hardest to write. While other pages present a specific product or offer, “About” pages can carry far more weight. You want to communicate the essence of your brand, emphasize your values, and project professionalism and trustworthiness all in just a few paragraphs.
1. Not about Vanity
Make it benefit driven. Acknowledge difficulties they may be facing, objectives they want to achieve–then highlight the ways you can help them with those issues.
2. Break the Mold
3. Your Company’s Culture
4. Be Modern
Create links, videos, and call-to-action buttons that are attention-grabbing and accessible on all types of devices. A word of caution–be careful not to overdo it with too many graphics in a small space. That can overwhelm visitors and put them off.
5. Have Fun with It
6. Do the Unexpected
7. Our Mission, Our Vibe, Our Essence
8. Make it Memorable
Make your page stand out from your competition by including customized media, carefully crafted design features, or other visual effects that will catch and hold the attention of visitors. This can include photos, videos, infographics, or a timeline of the company’s history. Quite a bit of information can be shared this way without losing the reader’s attention.