SOCIAL MEDIA MARKETING
If you don’t engage your customers…
…your competition will
SOCIAL MEDIA STRATEGY
To succeed in social media, a company needs to show reciprocity by being both publishers of content and participants in conversation. 73% of businesses that use social media outperform their competitors that don’t. Consumers are more curious than ever before and they are taking the initiative to read reviews, follow business pages and get involved with content posted so that they can make better buying decisions. Having a social media strategy that is tailored to your company’s ideal client is a critical part of showing customers that your business is an authority in the industry and will be able to meet their needs. In short, We will design or create all your social media marketing strategy so that you could get the benefits of potential customers who are looking for your service.
CHANNEL ADMIN & MANAGEMENT
Managing social media pages is about building your reach through existing clients, vendors and the community at large. By increasing your business’s ability to be seen you are creating avenues for new potential clients to become interested in your brand. Having a point person to organize the flow of information from your company to social media pages will enable your business to have consistency while still allowing employees to get involved in sharing content, such as images, which has proven to increase business sales by 67%.
The content created for your channel should always show customers that your company cares. By identifying the characteristics of your ideal client, posts, blogs and images can be designed to relate to their interests and keep them engaged. A great photo can get the attention of potential clients but it is your company’s words that will captivate followers and show them your mission and goals.
24 / 7 SOCIAL MEDIA MONITORING
The average user spends approximately 50 minutes per day looking at content posted on social media. Monitoring their habits and engagement regularly allows followers to feel as if your business is speaking directly to them. Taking the time to respond to comments and reviews immediately will give your company the opportunity to start a dialogue and offer customer support to potential clients. We Evans Alliance, one of the renowned social media management companies in NJ, have included continuous monitoring in the strategy.
SOCIAL MEDIA ADVERTISING
Advertising on social media has the potential to increase your business’s reach by thousands of people every day. Utilizing various social media marketing techniques to get your company in front of your ideal client and target audience is imperative to achieving growth. Creating local awareness about your services and spotlighting information that makes your business unique will attract clients and increase referrals. 90% of customers say that their buying decisions are influenced by online reviews. This implies that they want to work with companies who have a quality reputation which is something advertising can reinforce.
If you want to be competitive in your industry, don’t forget to listen to what people are saying. By examining concerns and sentiments, you can interrupt the conversation with ways your brand can better meet the consumer’s needs. A monthly study of social media channel analytics will improve engagement and follower response. Analytical reports will allow your business to grow through comparative analysis and testing. Snapshots of social media gains will help direct your brand’s ability to continue growing and create proactive advertising that suits your ideal client.