DIGITAL MARKETING & SEO
An Essential Element Of The Success Of Any Digital Marketing Strategy Is To Minimize Waste And Maximize Visibility
Digital marketing or online marketing encompasses Search Engine Optimization (SEO), Search Engine Marketing [(SEM), which includes Pay-Per Click (PPC)], Social Media Marketing (SMM), Content Marketing, and Email Marketing. If it sounds daunting, you are not alone. We’ll eliminate the confusion and help you determine and prioritize a digital marketing strategy that is best for your business.
SEARCH ENGINE OPTIMIZATION
Gain more visibility for your website through both on and off page SEO. 97% of consumers search for businesses online. We build websites following best practices, current search engine optimization guidelines, and the core principles of SEO. We keep up with the ever-changing demands of the search engines and focus on what matters to get your business noticed.
A great content marketing strategy can be used to draw customers in. Make readers want to visit your website through blogs, newsletters, video, eBooks, white papers, and social media. With internet and digital media, more than ever….there is power in the written word. Become a trusted source of information in your local market. Let our content strategists do the work for you.
ADWORDS & PAY PER CLICK
Building adwords accounts can be time consuming and overwhelming, and that’s just the beginning. They have to be managed as well. This requires research, planning, optimization, tracking, and timely changes. Proper campaign structures and bidding strategies are necessary for success. Let us take the guesswork out of it for you and reduce wasted spend.
STRATEGIC TARGETED EMAIL MARKETING
STEM™ is Strategic Targeted Email Marketing. We create compelling and timely email campaigns that speak directly to your client, customer or patient database. We begin with the premise that one of your most valuable assets is your existing customer list and expand this to include re-marketing to prospects and individuals that have previously visited your website. The program includes complete management of your customer list, creation of the actual email messages, deployment and reporting of measurable results.
ONLINE PUBLIC RELATIONS
Public Relations Services from Evans Alliance are designed to complement your marketing mix in a way that maximizes high profile exposure. Learn how services from a professional PR firm can help your organization achieve its communication, branding, social media and visibility goals.