Taking measures to improve website conversion rates requires more than an attractive appearance. While the appearance of your website plays a role in the interest of potential customers or visitors, it is not the only factor to consider. The website design must also consider the user experience and ensure that it is easy to navigate to ensure that the website gets a higher conversion rate.
1. Usability in Website Design
Usability in website design refers to the ability of users or visitors to navigate your website and find what they want. The design of your website should emphasize usability before it evaluates the aesthetics of the site.
Key factors play a significant role in usability for customers or website visitors. Common factors to consider when creating a website that is friendly to your visitors include:
• A simple navigational structure
• A clean layout that emphasizes white, empty space for easy reading
• Using stretch layouts that fit all different screens and devices
• Fast loading times
• Easy to read content that emphasizes scanning
• Simple design elements
A clean, consistent website design that emphasizes user experience is a critical part of conversion rates. If your website is difficult to navigate or it is difficult to find your products and services, then you will end up with low conversions. Your customers or visitors want to find what they need at a fast pace. If they are looking at your blog content, then they want to scan before they read the details. Emphasize usability in your design to improve conversion rates on your website.
2. A/B Testing in Web Development
After you work on a design that emphasizes usability, you then want to make sure you are taking measures to test the effectiveness of your current layout, design, and details. Effective web development requires consistent, regular, and early testing.
A simple way to test your website is through A/B testing. The test is a type of randomized and controlled experiment that separates your visitors into two separate groups. The visitors will see specific differences on the website based on the group assignment and you will focus on the results of the test. You want to find out the best detail to increase conversion rates on your website.
The A/B test should always have a specific aspect of the website in mind. For example, you might test two different types of fonts on your website to determine which font is better for conversion rates. Testing can focus on small details like the size or color of your subscribe button or it can emphasize completely different designs for the website.
Goal of A/B testing in Website development
The goal of A/B testing is to find the best layout, design, and design elements to attract more visitors to your website and to increase your website conversion rates. It gives you data to work with when you are looking for ways to improve your web development.
Although A/B testing is a powerful tool for high website conversion rates, you also want to evaluate your website’s heatmap. A heatmap on your website refers to the data you gather from your website that gives you insight into your visitors’ activities. It tells you where visitors to your website are spending most of their time and where they are spending the least amount of time.
By gathering data through different tests, heatmaps, and related details, you are able to make adjustments to your website design that make it appealing to your customers or visitors. It provides useful data that allows you to make positive adjustments to your site for improved conversion rates.
3. Finishing with Aesthetics
High conversion rates on your website require a variety of factors to come together in one space. While you do want to emphasize usability as a critical factor, the aesthetics of your website also play a role in visitor interest and conversion rates.
The critical factors involved in aesthetics on a website include:
• Color combinations
• Font sizes and font type
• The amount of white space on the website
• Readability on the website
• Images and other design tools
• Content on the site
4. Importance of color combinations and font selection in website design & Conversion
Color combinations and your font play a key role in the appearance of your website. You want to find a font size and a font type that appeals to your visitors, is easy to read, and works well with your goals. Whether you want to encourage your visitors to subscribe to your newsletter, buy your product, or give you a call, you must start with content that is easy to read. Your font type and the size of your font plays a role in the readability of the site and your content.
The colors you select for your website should relate to your business, as well as the usability of the website. Make sure that you place colors in areas that fit the goals of your site. Use colors palette that is in harmony with your logo, business identity, organization, or related factors. For example, a company may have a logo that uses blue and white, so a website should emphasize the same shade of blue and white. Avoid clashing colors that may distract visitors from the content, product, or services on your website. Learn about the role of color in graphic design.
If you plan to have content in multiple languages, then you also want to consider the variations in fonts and formats that may arise when your visitors select a different language. Emphasize a design that works well in multiple languages to avoid any complications.
Web development is a process and you want to focus on a variety of factors when looking for improvements to your website conversion rates. The key to greater website conversion rates is a combination of appearance, usability, and readability. Regular testing and focusing on the user-friendly aspects of your website will help improve your conversion rates and encourage visitors to follow through with your goals.
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