An effective graphic design is achieved through a combination of critical elements like color. Color is an element of art created when a light spectrum strikes an object and reflects back to the eyes. Whether it’s a company logo, cards, or any other piece of art, color is as important as the information you intend to relay.
How Color is Utilized Effectively
In graphic design, understanding how to apply color schemes is vital.
These contain analogous colors which exist together on a color wheel.
They can be complementary and opposite to each other. Or they may be split complementary colors which includes a primary color and the two colors on both sides of its complement.
The Significance of Color in Graphic Design
When forming an image, color creates a focal point in addition to organizing hierarchies. Advertisers and designers clearly know that color changes the mood of prospective consumers and how they perceive the product. The human psyche subconsciously assigns a certain feeling for every color. This makes brand recognition highly dependent on the color applied.
Emotions Evoked by Color Variation
Color is a powerful tool which evokes numerous emotions and reactions as revealed by the following examples:
- Red: Induces passion, power, joy, leadership, vigor, and activeness.
- Black: Powerful, functionality, mysterious, elegance, and sophistication.
- Yellow: Optimism, childlike, law, education, freshness, and arrogance.
- Green: Natural, healing, calm, generosity, trees, wealth, money, endurance, and protection.
- Blue: Security, wisdom, confidence, loyalty, trust, among others.
However, the lightness or darkness (value), saturation, and hue of colors can change how they are perceived. It is crystal clear that color is not just for aesthetic value, but delivers an intrinsic value to its viewers.