Does My Website Need SEO?

Does My Website Need SEO?

Recently I had an interesting conversation with one of my new clients. While I was discussing the initiatives of my marketing development plan for his business, I brought up search engine optimization (SEO). Our conversation came to a pause as he looked at me confused...
Difference Between SEO and SEM? Why Both are Important

Difference Between SEO and SEM? Why Both are Important

As marketing evolves, so does the language marketers use. While many small to medium business owners are often confused about the various jargons and acronyms being used online,  marketers can often be confused about the meaning of these terms too. A good example of...