Evans Alliance Welcomes Vernon Lights Festival

Evans Alliance Welcomes Vernon Lights Festival

Evans Alliance is proud to welcome our newest client, Vernon Lights Festival. Coming this Fall to Sussex County, the attraction is billed as the largest Lights and Lantern Festival in NJ.  The family-fun festival will be open to the public every Friday, Saturday and...
Marketing for Engagement to Increase Sales

Marketing for Engagement to Increase Sales

Companies are often dumbfounded when their hard sell marketing tactics come up short on results. While the old-fashioned “hard sell” techniques can be effective marketing outlets for certain endeavors, they will not garner the best results alone. In fact,...
Creating an Effective About Us Page

Creating an Effective About Us Page

It can be difficult to figure out exactly how to go about creating an effective About Us page, and there are few clear-cut requirements. Obviously, information about where the business is located and how people can contact you is necessary, but not enough. Some...
Tips on Starting an Advertising Campaign

Tips on Starting an Advertising Campaign

You’re ready to move forward with advertising your business. How do you decide what media source to use? What digital platform works best? How much should you appropriate in your budget? You want to be sure that your campaign is successful. Here are three tips...
What the Heck is Content Marketing?

What the Heck is Content Marketing?

With the ever-increasing use of the internet, companies are constantly trying to stay informed of up-to-date practices while simultaneously reaching out to new customers and pleasing existing customers. Article after article on the internet refers to content...