Evans Alliance is proud to welcome our newest client, Vernon Lights Festival. Coming this Fall to Sussex County, the attraction is billed as the largest Lights and Lantern Festival in NJ. The family-fun festival will be open to the public every Friday, Saturday and Sunday, from November 15th through January 5th. The Vernon Lights Festival will provide a culturally enriching and illuminating experience for all visitors. Festivalgoers will find a wide range of family-friendly activities. The seasonal attraction features 33 massive “lantern” exhibits, NJ’s largest lantern Christmas Tree towering over 100’ tall, entertainment, music, food and fun for the entire family.
Evans Alliance has been appointed as the Agency of Record with a marketing plan including; targeted digital programmatic advertising, social media marketing, STEM™ Strategic Targeted Email Marketing, broadcast advertising on radio and cable TV, print advertising, and Google Ads.
Vernon Lights Festival is the brainchild of Baoli Zhang, who purchased the former 96-acre Camp Sussex in the Glenwood Lake Area of Vernon Township, NJ in 2016. Zhang and a team of investors from CPAA North America are unveiling a new cultural, arts, education and performance center, to be constructed over the next several years. The center will be dubbed Glenwood Lake Arts Park. Produced by CPAA North America, Inc. and Hello Panda Festival Productions, the Vernon Lights Festival will be held on the grounds of the future Glenwood Lake Arts Park at 1733 Glenwood Road, County Rd 565, Sussex, NJ 07461.
The Vernon Lights Festival is the first of many activities planned for the new Glenwood Lake Arts Park. The festival celebrates the fine art or Chinese lantern making with magical displays of light and color, handcrafted by world class artisans. Other attractions include cultural performances, creativity pavilions, a children’s playground, food trucks and holiday marketplace.
“We are offering Class Trips and free tickets for local school students to visit Vernon Lights Festival. We also have a limited schedule of our festival artists who are planning to schedule demonstrations and assemblies for area schools. The response has been encouraging and the local school community has been very excited and supportive!”
“We’ve rolled out a local school and community outreach program to share the festival’s unique cultural and arts elements. Local school districts are embracing the rare opportunity to include school assemblies and class trips in their fall calendar of events. The Vernon Lights Festival team is also providing thousands of free tickets to area school children.”
Baoli Zhang, Vernon Lights Festival Founder
Mark Jia, COO of CPAA North America, Inc. has said, ” I am very excited to bring our event to New Jersey. We believe the introduction of the Vernon Lights Festival will be a valuable addition to the community and provide a new breadth of entertainment to the area.”
School Assembiles & Class Trips
School administrators are invited to contact the festival’s Community Support team to reserve limited availability of school assemblies and class trips to the festival grounds.
Food truck vendor opportunities and corporate or business sponsorships are available. Interested parties can visit the website (https://vernonlightsfestival.com/sponsors/ to learn more. According to the Hello Panda leadership team, the Festival will create dozens of seasonal jobs for Sussex County residents, from student employment programs to more managerial and operational support roles. For employment opportunities, please visit the website; https://vernonlightsfestival.com/jobs-opportunities/
