Blog & News

Your brand is defined as the collective elements that make your product or service a unique entity. It includes both tangible elements such as your logo and packaging, and intangible elements such as your brand’s promises and perceptions. As a business owner, you want...

Many business owners rely on their Google Business Profile (GBP) as a source of new customers. However, websites created with Google Business Profiles will shut down in March. This is expected to impact over 20 million Google Business websites. It was easy and...

Evans Alliance is excited to have our latest client, Golf Cart Factory of Brunswick, GA, on board. Golf Cart Factory of Brunswick, GA, is the authorized dealer for Royal EV personal electric vehicles. Royal EV designs, engineers, and assembles all their personal...

You may have heard about SEO and its importance to your small business. But are you wondering: What exactly is SEO? Why do I need it? What is SEO? In non-technical terms, SEO (search engine optimization)  is a process used to improve your website to make it more...

An effective website provides important information, gives prospects confidence in your business, and promotes your brand. But if your website isn’t showing up in organic searches, you’re losing out on a huge opportunity! Today, you can increase your search visibility...

Google Core Update - Impacts to Websites Whenever Google makes a big core update to their services or the search engine, the website owners & the people who work in SEO seems to stop and take a deep breath for a moment as the entire paradigm online realigns...