Search Engine Optimization

Content is absolutely essential for any successful website… and as the marketplace changes and evolves, so should your content. Our strategy includes creating, editing and organizing the website’s content by topic. We design and refine your content to match the ideal searcher’s intent. This helps search engines select your website as one of the top options to view based on the user’s intent when searching.  By optimizing a web page around the most important topics and content for your business, we one of the leading SEO companies in NJ can help your website rank well for those specific subjects.

Link building is another essential practice. Think of it this way; link building is the process of getting other websites, blogs, press releases and social media channels to refer your website. These referrals from one site to another are called backlinks or inbound links. Links are the way reputation and authority is acknowledged and passed on. The more established, recognized and powerful the website, the more valuable the referral. Search engines view websites with higher regard if the website has been referred and linked to by other reputable, well established sites with authority.

User Experience. It’s pretty simple. If we present the information on your website in an appealing, logical manner… and everything the user is looking for is easy to find… there is a great likelihood the user will spend time on the website and visit several pages. If the presentation of that information is stellar and really on point, there is a greater likelihood the user will take action. This is most often measured by a request for more information, completing a web form, sending an email, viewing a video, following links to your other web pages, or your other off-site digital assets, maybe your LinkedIn account or similar. The more fulfilling and complete as User’s Experience is, the more search engines will reward the website with referrals and traffic.

Integration. Successful business leaders understand the value of multiple touchpoints. Social media, trade media, directory listings, social bookmarking, social sharing, business listings, and articles & blogs are just a few points of integration. Then, adding other paid initiatives like, digital advertising, search engine marketing, STEM™ Strategic Targeted Email Marketing program and other traditional advertising, will amplify results. Winning brands also benefit from exposure and influence from referrals, testimonials, reviews, public appearances, trade-shows, press releases, media coverage and a host of complementary and well orchestrated marketing plans, to ensure they are consistently building their credibility, reputation and authority in the marketplace.