Summary: Evans Alliance Advertising, a full-service advertising agency of New Jersey launches the new Premium Overstock Superstore website; www.premiumoverstocks.com. This coincides with, and marks the opening of the new flagship location of Premium Overstock Superstore in Smyrna, GA.
Smyrna, GA – Premium Overstock Superstore is excited to announce the launch of their new website www.premiumoverstocks.com and their first retail center location with over 20,000 square feet of retail space. The old Blockbuster Video Store on South Cobb Drive in Smyrna, GA has been transformed into a very exciting addition to greater Atlanta’s retail sector.
The retailer’s model is designed to price premium, brand name products as much as 40% less than wholesale prices. Their supply of products is sourced through multiple relationships with major retail giants and “big-boxes” that use Premium Overstock Superstores as a destination for overstocked, end-of-run or end-of-season closeouts.
The new website is the footprint of, and pre-curser to what will be an SEO-friendly e-commerce platform due to be launched in the next several months. The new brand and therefore the new website, are centered around a no-frills, simple retail experience. The new site incorporates high contrast colors and images and a simple navigation scheme that is easily understood and highly intuitive. Evans Alliance (www.evansalliance.com) is also handling all broadcast, newsprint, digital and direct response advertising for the promising retailer.
“Premium Overstock Superstore is onto a great idea here. It used to be that big boxes and mega-retailers would return unsold goods to their vendors; but with the dramatic increase in private labeling these retailers are the vendors… so they have a real need to find a viable channel to liquidate closeout inventory. Premium Overstock Superstore and www.premiumoverstocks.com shows enormous promise and has really hit the ground running with the first location in greater Atlanta.” said Christian Evans, CEO of Evans Alliance.
About Evans Alliance – Evans Alliance is a full service advertising agency conducting business in United States, Canada, Asia Pacific and Europe. They specialize in media buying, website development, web design, search engine optimization, web audio & video, Google Ad-Words, pay-per click, blog and social networking management, image development, branding, collateral, graphic design, direct mail, mailing list management, printing, broadcast (radio & TV), web-streaming advertising, Private Sales, on-site promotions, outdoor advertising, billboard, vehicle wraps, newsprint and periodical advertising and are the creators of STEM™ (Strategic Targeted Email Marketing) with over 50 million active opt-in email contacts in 40 countries.
Other recently completed website designs, created by the web development team at Evans Alliance include:
• www.vulcanwaterproofing.com – Vulcan Basement Waterproofing is the leader in basement waterproofing in NY, NJ, CT, PA, MD and DE. Established 1947, they are the oldest and most experienced basement waterproofing company in the world. They have developed and patented state-of-the-art installation techniques and customer service practices completing over 500,000 installations in the past 60+ years.
• www.sponzilli.com – Sponzilli Landscape Group has an enormous history in New Jersey and New York, with important residential and commercial landscape development projects and maintenance. Sponzilli has also designed and built-out some of the most impressive Green roofs in the NYC metro skyline. Their work has become their signature…from Yankee Stadium to hundreds of property owners and developers who want their landscape designs to Stand Apart.